7 Principles Adopted By Retail Interior Designers
Retail interior design is all about one objective, drawing customers to the threshold of your store and convincing them to invest their time and money
These are the top 7 principles that you need to follow to build a great in-store experience from interior designers in Bangalore.
- Design & Layout
Design and Layout of the store must be customized as per the product being offered. It should also be designed with both permanent and non-permanent design elements that would make the store dynamic enough to be modified and rearranged to suit the needs of customers and products.
In retail, 100% of the space must have a purpose. The Layout must ensure the customer passes through the entire area while also getting guides to vital displays and store sections.
Depending on different prerequisites, a store can have different floor plans such as a straight plan, pathway plan, diagonal plan, curved plan, geometric or varied plan.
- Shop Windows
The influence of visual merchandising in retail interiors is never to be underestimated. Shop windows are very significant to draw customers over the store’s threshold. Shop windows should be the store’s eye and tell a fantastic story when showcasing the products in the center of the display.
- Appeal the Senses
Besides the visual appeal, your store should influence more senses of your customers. One should consider the way a place smells.
Ambient scents awaken memories and establish an impression in your customers. Playing the right kind of music to cater to the senses of the hearing will affect your customers’ purchasing behavior, and eventually, using certain textures and managing to keep your store clean and tidy will appeal to the sense of touch.
- Lighting
Lights should not be too bright and sharp, and low lighting can induce eye strain and an unpleasant shopping experience.
Thus the proportion of luminance should decline between selling areas. The next layer should compliment and concentrate on merchandise to match the store’s overall lighting while leading customers to the right focus areas.
- Materiality
The choice of materials used in retail interiors must be visually pleasing and functional with a minimal maintenance requirement.
Durable material finishes are ideal for preventing premature wear and tear due to a significant number of footfalls in retail spaces. Keeping this in mind will reduce the long term maintenance expense of the area.
- Visual branding
Visual branding within the store enables consumers to keep a memorable experience and plays a role in making sure that they’ll want to return.
The branding should also provide vital information about the display or merchandise to tempt and direct the appropriate customers meant for that particular area.
- Perspective
A well-executed retail interior design is entirely about offering consumers the right perspective by managing the customer’s view of a specific retail space.
Retail Interior designs are all about shaping customer behavior and experience, resulting in greater interest and spending.
These seven principles would prove to be utterly beneficial for getting the store’s ideal retail interior design if appropriately followed.